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Pagination: Newspapers, Magazines and Specialty Publications

Established newspapers, magazines, and recurring specialty publications possess valuable brand equity via loyal readership. A following developed over many years or oftentimes decades is a precious revenue stream that must be guarded and protected at all costs. Equally important, advertisers have come to expect performance and ROI they can count on. The ball mustn't get dropped when assuming the mantle on an ongoing or temporary basis. With Adroitsquare, the transition is seamless via a detailed discovery and a design professional who stays with your publications continuously — no getting up to speed repeatedly.

Launching new revenue streams via specialty publications throughout the year is a great way to add to bottom-line revenues and build community loyalty and brand equity. A deep portfolio in specialty publications enables the Adroitsquare team to easily launch something new without the risks of hiring to pull it off. Whether you have ad production needs, existing publications or want to launch something new — reach out and let’s get the conversation started!

Newspaper Ads & Pagination Image

Redesigns: Newspapers, Magazines and Specialty Publications

Redesigning occasionally is a great way to keep your look and design up to par in an ever more competitive marketplace. Via a discovery phase, our design team focuses on improving content consumption and advertisers’ ROI to continue growing audience and revenues.

Whether you have a daily, weekly, or specialty publication, it may be time for a redesign; reach out, and let’s begin the discussion to take your design and look to the next level.

Our Work

Commonly Asked Questions
The types of newspaper ads include classified ads, display ads, public notices, obituaries, and special sections. Classified ads are typically short, direct, and to the point, while display ads are larger and more creative. Public notices are used to inform the public of important information such as upcoming meetings or events. Obituaries are used to announce the death of someone and provide details about their life. Special sections are typically large, full-page ads that feature a company or product.
To make the newspaper readable and well-organized, pagination is required. With pagination, the newspaper's ads, stories, and other content are logically divided into separate pages or sections. This makes it simple for readers to navigate the newspaper and locate the information they need. A newspaper's pagination process entails dividing the text into pages and selecting where to place each piece. Usually, a page layout software like InDesign or QuarkXPress is used for this, where the material is organized into columns and the page is separated into sections. Following the placement of the content, the headlines, stories, images, and other elements are sized and placed to fit the page. Page numbers, headings, and other components will also be added by the paginator as necessary.
Each community has reason to celebrate, and the special editions provide a unique way of capturing and celebrating them. Adroitsquare can work with your teams to build these special editions taking care of all the creative needs and providing a remarkable ROI for their investment.
With the shift to digital ways and aggregation in a fragmented industry, it is imperative, that companies explore all available technology and shared services solutions to remain competitive by augmenting revenue and adapting competitive cost models. The need of the hour is to concentrate on growing the core businesses without the hassles of the day-to-day management of the teams. The cost-effective dedicated team of trained design professionals can prepare visually appealing ads to address print and digital needs and draw the attention of potential customers.