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Attempting to define the term “graphic design” elicits an almost infinite number of applications and specializations with only one consistent goal: “visual communication.” Common traffic signs communicate with shape alone, without any color of words required. Branding, on the other hand, can encompass everything from a logo, website, collateral materials, video, vehicles, buildings, and everything in between — all with graphic design elements that should belong to a unified family.
In today’s sophisticated marketplace, fitting all the elements of branding together in a vibrant, consistent fashion communicates to buyers that a company “has its act together” and is worthy of engagement. Standing out is critical, of course, but getting attention for horrible inconsistent branding across elements of visual communication can sound the death knell for success. If a company doesn’t care about its brand, it’s highly likely that it “could care less” about its customers and clientele. Far too many companies still don’t get that reality!
Far from just “visual communication,” as the Internet and technologies have evolved, the evolution of design has grown to include User Experience Design (UX), which involves acquiring and integrating aspects of branding, design, useability, and function. As much of a science as it is an art.
“Keeping pace” simply means being “behind the curve.” Today, if you are not working with a world-class design team, current in every new tech advancement as well as the latest design trends, you are old, dated, and out of touch.
Hiring only experienced top-tier designers — who are supported with constant investments in their growth and training — to handle your graphic design needs has never been more critically important. Each member of the world-class design team at Adroitsquare possesses the experience and complete mastery of the required software and tech tools to deliver for our diverse client base.
Yes, we do that! We can’t possibly list everything we do, so the following just provides a
general idea, don’t see something listed, reach out, and we’ll let you know for sure, but more
than likely, the answer is yes!
